In June 2017, Star Maa rebranded its graphical package. In 2017, Maa TV was rebranded as Star Maa with a new logo. In February 2015, Star India acquired broadcast business of MAA Television Network for ₹2,500 crore (US$350 million) with company remaining with the promoters. Star Maa, formerly Maa TV, is an Indian Telugu-language general. The company’s second channel, MAA Music, was launched in 2008. Star Maa HD (India) full day schedule for Today. MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV, was launched in 2002. Emotional connect with the viewers has been the core strength and hallmark of STAR MAA As the name ‘MAA’ indicates (Maa means ‘ours’ in Telugu), STAR MAA is very close to the hearts of its viewers and it stands out from the cluster of channels through its programming quality. STAR MAA is a leading Telugu TV Channel network known for its vibrant, innovative, pleasant, versatile and interactive programming.
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